Since Covid, I paused my in-person activities and pivoted to learning online marketing better. I knew how to post online, but I sure hadn’t learned to sell online. I tried Bryan Cohen’s Amazon Ad challenge, where he step by step walks through setting up multiple Amazon Ads and what the next steps are to keep growing it. In this exclusive post for paying patrons, you can see how much I made and how much I spent the past few months. Check it out...
Tag: marketing
Intro to Amazon Ads for authors
This post isn’t about Amazon. I mean, it _is_ about Amazon, but it isn’t. It’s bigger than that, about having more ways to get your work out there in front of your people. I love supporting local businesses and small businesses (I am one!). Amazon doesn’t need me to post about them to drive traffic their way. This is just a useful post for those curious what it’s like as they consider the myriad of options out there. A few months ago, I tried Bryan Cohen’s Amazon Ad challenge, where he step by step walks through setting up multiple Amazon Ads and what the next steps are to keep growing it. Here are a few of the things I loved about it as I dug in....
My experience in the Created to Thrive mentoring program
"Nobody buys art because they need it. They buy it because of connection." - Matt Tommey That is the basis of Matt Tommey's marketing approach which I've been learning and applying since I joined the Created to Thrive mentoring program last September.
5 things to add to your bookmarketing toolkit
Enthusiasm: being passionate about your work sells. If you're not excited about it, why should anyone else be? And if others are excited about your work - readers, friends, or even your family - even better. Because if others are excited about your work, that builds credibility as they share their enthusiasm through posts, reviews,… Continue reading 5 things to add to your bookmarketing toolkit
The one thing that makes or breaks my marketing
Almost a year of selling "I Know You Like a Murder". I'm no marketing expert by any means. But I googled and read books & articles and experimented. And thought I'd share the results so you can learn from them. In my last post for patrons I gave my most successful marketing tactic. But there's… Continue reading The one thing that makes or breaks my marketing
My most successful marketing strategy
Who would have thought Lady Gaga would be my secret publishing weapon? The marketing tips I learned from studying her are where I've seen the most success. My in person events have been more successful than online marketing so far. What's the difference? They're in person, but I'm an introvert and not convinced I can hold a conversation adequately to save my life. So it's not that. Rather, this is where I stand out with something unique that grabs people's attention. Here's how...
A bookworm’s invite to tea with the Queen
Her Majesty's English Tearoom in Central IL is an enchanting place to visit, for tea or for books or for browsing. Here is a sneak-peek from local authors of a few of the fun finds along the way (ahem, you just might find a certain Amy L. Sauder in here somewhere)...
Tip for Creating: Ask a Lot!
Want people to buy your work? Have you asked if they're interested? Do they know you're a creative? Do they know you're selling? If you talk about it a lot, and I mean a lot a lot, then yes they do. But if you can't tell me that you're talking about it all the time,… Continue reading Tip for Creating: Ask a Lot!
Learning marketing from the best: Lady Gaga
I've been obsessed with Gaga - as a musician, but moreso as a businesswoman - for quite awhile. So as I plan to launch a book, why would I learn marketing from anyone else? Unfortunately at this point, Gaga doesn't know I exist. Maybe if I learn her marketing strategies, it'll change that 😉 But… Continue reading Learning marketing from the best: Lady Gaga