for the Creatives

Learning marketing from the best: Lady Gaga

I’ve been obsessed with Gaga – as a musician, but moreso as a businesswoman – for quite awhile. So as I plan to launch a book, why would I learn marketing from anyone else?

Unfortunately at this point, Gaga doesn’t know I exist. Maybe if I learn her marketing strategies, it’ll change that 😉 But I can’t just hop on the phone and ask her how she got so big yet.

So I googled. A lot. (Links to all the articles I read below, so you can check them out yourself!)

Here’s what I found:

  1. She’s more than just music. Or in my case, more than just the books. She has a whole identity that surrounds it. You don’t just think of a song when you think of Gaga, you think about the whole shebang, her brand. You think of her outfits. You think of her activism. You think of her Little Monsters. You think of her meat dress. Maybe you think of her social media interactions.
  2. She’s all about spectacle. She’s memorable. She intentionally sets herself apart from the crowd. She gets people to talk about her. Whether they like her or not, they’ll be talking. That’s marketing, when it doesn’t matter if it’s good or bad press, it’s still spreading the word. Shock and awe. I’m alllllll about that 😉 Causing an emotionally charged response from the audience gets people chatting.
  3. She partners with other brands. Which despite being mentioned in multiple articles, I still wonder if the fame is more the cause of the partnerships than the partnerships being the cause of her fame. But still. Collaboration and partnerships are a great thing. I am working on collabs with other artists more, but I don’t have a partnership with a perfume company yet, so *sigh*.
  4. She created a community. The fans are a family, they really feel connected to Gaga. She interacts with them through social media. They have a name. They have a symbol, the “paws up” hand gesture. And they have a cause. When they become a fan, they really become a part of something.
  5. She has a message, a cause. She fights for the misfits and outcasts. Besides just having a cause, which in and of itself helps, she went for the super-cause. The underdog effect gives the world something to root for, and she goes right for that.

Bonus: this student studied 100 Gaga tweets to analyze a strategy, so make what you want of this. I’m noticing that a whole lot more tweets are about fans and causes than about awards and albums.

gaga

Caveat: Unfortunately people tend to study how people become famous after they became famous. Darn it! AmIright? At that point it’s hard to sift between what actually made them famous and what they now do since they are famous. I tried to study articles from throughout her career a bit, but that doesn’t mean any of it is necessarily what launched her fame of course. So I guess what I’m saying is *results may vary,  don’t sue me or her if you’re not famous next week*. Oh and on that note, this isn’t an all-encompassing list, because also she’s talented and smart and worked hard and a billion other things I didn’t take the time to write about as well.

Here’s where I found all of this stuff, so you can study more:

I wanted to approach moreso like a scholar than a fangirl, so of course I started with the textbook about her, from the Lady Gaga & the Sociology of Fame university class. And by I started there, I mean I read the free part on Amazon since purchasing the full item is out of my pricerange. There’s a whole bunch of it that I didn’t get to read and study, so maybe I’m missing the coolest part and you should check it out 🙂

Then I read articles by the author/professor of Gaga & the Sociology of Fame. If I can’t get the book, I’ll still get some of the good stuff 😉 Those articles are here, here, and here.

Then I expanded to what other people said about the Gaga effect:

And finally I stumbled across a student’s honor’s project on Lady Gaga. Finally, someone else who had this crazy idea that someone could learn something from her! Sooo if you’re looking for scholarly but accessible, this is it 🙂

 

What that means for me and you:

I’m all about the spectacle and the costuming. I want to run with that even more than I already do.

I have some ideas for making my book launch a little different, but gosh I could use extra ideas.

What’s a great spectacle way to launch a book? Tell me your ideas, and tell me how Gaga inspires your marketing.

 

Musings

Blogmas, AOL, murder, and all the things…

How have you lovelies been? I’ve missed you! I was out sick (Boooooo) and then busy with birthday plans (Woohoooooooo), and now I’m slowly getting back into the swing of things.

Last week I blogged about my birthday spy mission, so I figured I’d save my “I was sick” explanation until this week.

But I have great things lined up, if you have a little patience as I work through them!

  • A collaborative Christmas eerie horror-esque story, which will then spin off into a monthly-ish series probably. (Still in the planning stages, so tbd.)
  • Editing my quirky psychological meta murder mystery so I can finally eventually share it with all of you.
  • Setting up an email newsletter for updates such as this. It’ll be the insider’s place, the first to see the book cover, a chance to be a character in a story, win my books, stuff like that.
  • Oh and hey, I’m learning about the publishing process more, lots of research. It may bore you to know I’m even researching Gmail because I’m trying to get out of my AOL email and into the 21st century. Not fun! I feel like a grandma, I’m so lost with this technology 🙂

I’m trying to figure out how to juggle all these things on top of blogging – which has always been a huge priority to me, and still is.

If you want to school this grandma on Gmail or join a holiday blogmas or be a character in my story or – hey, even hear how my mermaid curse has been broken – stick around. I’ll update you soon. You’ll always be my first and biggest fans, and my greatest community <3

 

for the Writers, Musings

My #1 Hit Single

I’m not sure how this happened. Adele’s song “Hello” just went down to #2 on the Billboard chart, beat out of the #1 slot by Justin Bieber’s “Sorry.” Justin Bieber isn’t *that* great, certainly can’t compare to Adele. I mean, even I could create a song better than that – I just don’t have the time. If I had the time, I’d whip out my instruments, have a record deal, a tour, and a #1 hit single in no time, give Adele & Bieber a run for their money.

What, you think I’m crazy? 

I’ve had music lessons – piano, guitar, violin, and voice. Plus I sing allllll the time in the car and Glee is my favorite TV show. 

Still think I’m psycho? 

I’m telling you, I’d have a #1 Hit Single if I just had the time. 

I could so do that. 

Okay, none of that is true, we all know that. It takes a whole lot more than having general music knowledge to make it big. First off, I’m not necessarily skilled just because I learned some music. Secondly, once I am skilled, it takes a whole lot of knowledge about the business world of music just to get noticed, let alone succeed with a record deal, concert, and/or hit single. Newsflash: Adele & Bieber & anyone you hear on the radio had to work hard to make it! Not just anyone can do it. Right?

So that up there? Psycho wannabe popstar? Not me. But it’s a whole bunch of people out in this world, only I’m not talking about the music world. I’m talking about the writing world.

“I’ve been told I should write a book – I just don’t have the time.”

“I’ve always wanted to write the next NYT Bestseller, I’m just too busy.”

I’m going to say something you might disagree with…. You can’t write that book!

At least not now. Just because you aced High School English doesn’t mean you can write a book. There’s rules that don’t apply to academic English you have to learn. There’s lots of practice to make your great story idea into an actually readable masterpiece that reads like what you imagine in your headspace. And even once you have studied and practiced and finally finished that manuscript, there’s a whole lot about the writing business you have to learn/know to make it big, in addition to a hint of luck.

Think you have what it takes to be a writer? Then make the time and do it. Learn. Practice. Grow.

Otherwise, let me break it to you – you cannot write the next bestseller if you have the time. It takes a whole lot more than just time to get there. Just because you have a great story doesn’t mean you have a great book. And it’s okay if you don’t have that. Because maybe you have what it takes to make the next Billboard #1 Hit Single – something I don’t have.

Blog Signature - Crisper

for the Creatives, Relationships

Who’s Your Sidekicks?

zp201-4d22a786-d805-42d5-8628-534354317c5e-v2

Bryan Harris just sent out an email with this (his former) “Crappy Business Model.” This is why I have a Business Manager (Yaz) and a Research Assistant (Court.) And that’s just the people that have helped me enough that they demanded a title. All before I even have an official business, because we need people every step of the way toward our dreams.

I have a degree in English Literature and still somehow Courtney finds more effective ways to word my letters asking people for an interview. I kid you not when I say that somehow a circus just called my day-job (Red Cross – no circus relation) offering free tickets to employees. “Umm yes, you just made my dream come true! now let me try and act like a professional instead of a child while I accept this offer….” Research Assistant also will be accompanying me with clever interview questions and an obsession with the animals (Biology Degree.)

Just yesterday while talking with Yaz about personal brand (ahh! The scary b-word!) and my self-proclaimed genius facebook posts, she asked if my settings allow for followers. Ummmm…. (See why I “hired” her?) How had I forgotten about that. Well that’s all fixed now. All you people who are strangers and worried I’d reject a Friend Request, never fear! Just Follow me! And all my Facebook Friends who have friends that see my status you so eloquently replied to, and they think, “Hey! I like that. I want her stuff on my newsfeed forever.” Guess what? I have a solution that doesn’t involve you commenting on my every status (though I’m game for that too.) Tell them to follow me! ‘Cause now they can!

https://www.facebook.com/amylsauder?_rdr

And thank you Court and Yaz, and all you others who keep me going – you’re awesome!

So I’m curious….what’s your plan? Who’s your sidekicks? Who’s feeding into you with ideas and help toward reaching your goals and achieving your dreams, whether professional or personal? Let’s do this together 🙂