for the Creatives

Learning marketing from the best: Lady Gaga

I’ve been obsessed with Gaga – as a musician, but moreso as a businesswoman – for quite awhile. So as I plan to launch a book, why would I learn marketing from anyone else?

Unfortunately at this point, Gaga doesn’t know I exist. Maybe if I learn her marketing strategies, it’ll change that 😉 But I can’t just hop on the phone and ask her how she got so big yet.

So I googled. A lot. (Links to all the articles I read below, so you can check them out yourself!)

Here’s what I found:

  1. She’s more than just music. Or in my case, more than just the books. She has a whole identity that surrounds it. You don’t just think of a song when you think of Gaga, you think about the whole shebang, her brand. You think of her outfits. You think of her activism. You think of her Little Monsters. You think of her meat dress. Maybe you think of her social media interactions.
  2. She’s all about spectacle. She’s memorable. She intentionally sets herself apart from the crowd. She gets people to talk about her. Whether they like her or not, they’ll be talking. That’s marketing, when it doesn’t matter if it’s good or bad press, it’s still spreading the word. Shock and awe. I’m alllllll about that 😉 Causing an emotionally charged response from the audience gets people chatting.
  3. She partners with other brands. Which despite being mentioned in multiple articles, I still wonder if the fame is more the cause of the partnerships than the partnerships being the cause of her fame. But still. Collaboration and partnerships are a great thing. I am working on collabs with other artists more, but I don’t have a partnership with a perfume company yet, so *sigh*.
  4. She created a community. The fans are a family, they really feel connected to Gaga. She interacts with them through social media. They have a name. They have a symbol, the “paws up” hand gesture. And they have a cause. When they become a fan, they really become a part of something.
  5. She has a message, a cause. She fights for the misfits and outcasts. Besides just having a cause, which in and of itself helps, she went for the super-cause. The underdog effect gives the world something to root for, and she goes right for that.

Bonus: this student studied 100 Gaga tweets to analyze a strategy, so make what you want of this. I’m noticing that a whole lot more tweets are about fans and causes than about awards and albums.

gaga

Caveat: Unfortunately people tend to study how people become famous after they became famous. Darn it! AmIright? At that point it’s hard to sift between what actually made them famous and what they now do since they are famous. I tried to study articles from throughout her career a bit, but that doesn’t mean any of it is necessarily what launched her fame of course. So I guess what I’m saying is *results may vary,  don’t sue me or her if you’re not famous next week*. Oh and on that note, this isn’t an all-encompassing list, because also she’s talented and smart and worked hard and a billion other things I didn’t take the time to write about as well.

Here’s where I found all of this stuff, so you can study more:

I wanted to approach moreso like a scholar than a fangirl, so of course I started with the textbook about her, from the Lady Gaga & the Sociology of Fame university class. And by I started there, I mean I read the free part on Amazon since purchasing the full item is out of my pricerange. There’s a whole bunch of it that I didn’t get to read and study, so maybe I’m missing the coolest part and you should check it out 🙂

Then I read articles by the author/professor of Gaga & the Sociology of Fame. If I can’t get the book, I’ll still get some of the good stuff 😉 Those articles are here, here, and here.

Then I expanded to what other people said about the Gaga effect:

And finally I stumbled across a student’s honor’s project on Lady Gaga. Finally, someone else who had this crazy idea that someone could learn something from her! Sooo if you’re looking for scholarly but accessible, this is it 🙂

 

What that means for me and you:

I’m all about the spectacle and the costuming. I want to run with that even more than I already do.

I have some ideas for making my book launch a little different, but gosh I could use extra ideas.

What’s a great spectacle way to launch a book? Tell me your ideas, and tell me how Gaga inspires your marketing.

 

for the Creatives

3 practical strategies that keep me hustling

My writerly dreams battle against lovable nuisances like a day job (Cha-ching$$$$), family & friends, self-care, and of course household chores. And I have found three strategies that keep me writing even amidst ALL THE THINGS that will squeeze their way into my calendar.

I am beyond THRILLED to be featured on Ksenia Anske’s blog. My five years ago self would never suspect that I would one day have this opportunity to work with and learn from this writerly genius I admire so much (Oh btw, awhile back I also wrote about all the reasons I love Ksenia). Okay, I’m going to stop gushing now. Keep dreaming and working, and go steal my tips from Ksenia’s blog for your own world domination plans.

for the Creatives, Musings

The blehhhhhhh of plan B

Plan A was to write this blogpost about Plan B. Then my boyfriend said, “Not like going to the pharmacy for Plan B?” and then Plan B was to preface this blogpost with this paragraph. No, it has nothing to do with pharmacy plan B! Okay, now that we’ve got that cleared up…..

Plan A was to call this post “The Beauty of Plan B” and it’d be like that inspirational basic chick type post. Plus there’s the alliteration of “The Beauty of Plan B.” It flows off the tongue so nicely.

But Plan B doesn’t flow so nicely. It’s more like “The Blehhhh of Plan B.” It’s inconvenient. It forces ya into going its direction when Plan A was all meadows of daisies, and Plan B is a little prickly and a little messy.

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Two roads diverged and I….I was incessantly pushed away from the road less traveled and fell into this second path that just wasn’t it, grrrr, why can’t I just go this epic less-traveled dream life way?!?

Oops, end rant.

But seriously, I am the poster child of Plan B.

    • I was going to teach English until I realized I didn’t want to teach in a structured classroom setting, so I dropped the Education part of my degree and landed with an English Lit degree. What am I to do with that, right?! I didn’t know either, I just knew I liked what I was learning.
    • At the last minute, I decided that Amy’s Big Plan for Her Life was to become a copyeditor at a fiction publishing company to support  writing on the side. In case you missed the memo, full-time writer isn’t an instantaneous career and the publishing industry isn’t exactly prevalent in central IL. I fell into – would ya know it – teaching.
    • And I fell in love with that job – Youth Education Specialist at the Red Cross – until that job ceased to exist and I had to reevaluate my life. And I fell into the role of Executive Assistant, where I loved the people and certain aspects of the job, but I still heard the writerly life calling. I was tinkering with my novel with what spare energy I had and searching job sites for a copyeditor position at a fiction publishing company.
    • I vowed for years that I wouldn’t get swept up into this local Christian job vortex called Samaritan Ministries. I had a number of friends working there that every time the above plan A’s didn’t pan out, they’d tell me I should apply for a job at Samaritan. But noooo, that’s not a fiction publishing company copyeditor job. I wasn’t gonna “settle” for “less” than my dream. But I was also feeling stuck. I just wanted to be writing and editing and be paid for it. And so I fell into Plan B – copywriting and copyediting for Samaritan, a Christian approach to health care. Not quite fiction publishing, but at least I got the first half of my dream job description right 😉
    • and that’s where I am now. And it’s good. I like it. In fact, I got paid to write an article, so it’s a great start.

    UntitledPlan B is a little frustrating. The pharmacy kind and the life trajectory kind. It’s not The Plan, but it just keeps coming up anyway. Sometimes destiny knows what it’s doing though. It might be a little like Kuzco’s trip instead of like Izma’s, but don’t we all wanna be the pseudo-good guy anyway?

    I’m not saying let’s do Plan B forever. I’m just saying let’s try to enjoy the detour a bit. Maybe relax on the trek with Pacha while trying to avoid being murdered, maybe enjoy the weirdness of being a llama and try not to eat the disgusting bug but enjoy the fun disguises. That sorta thing 😉

for the Creatives, Relationships

Who’s Your Sidekicks?

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Bryan Harris just sent out an email with this (his former) “Crappy Business Model.” This is why I have a Business Manager (Yaz) and a Research Assistant (Court.) And that’s just the people that have helped me enough that they demanded a title. All before I even have an official business, because we need people every step of the way toward our dreams.

I have a degree in English Literature and still somehow Courtney finds more effective ways to word my letters asking people for an interview. I kid you not when I say that somehow a circus just called my day-job (Red Cross – no circus relation) offering free tickets to employees. “Umm yes, you just made my dream come true! now let me try and act like a professional instead of a child while I accept this offer….” Research Assistant also will be accompanying me with clever interview questions and an obsession with the animals (Biology Degree.)

Just yesterday while talking with Yaz about personal brand (ahh! The scary b-word!) and my self-proclaimed genius facebook posts, she asked if my settings allow for followers. Ummmm…. (See why I “hired” her?) How had I forgotten about that. Well that’s all fixed now. All you people who are strangers and worried I’d reject a Friend Request, never fear! Just Follow me! And all my Facebook Friends who have friends that see my status you so eloquently replied to, and they think, “Hey! I like that. I want her stuff on my newsfeed forever.” Guess what? I have a solution that doesn’t involve you commenting on my every status (though I’m game for that too.) Tell them to follow me! ‘Cause now they can!

https://www.facebook.com/amylsauder?_rdr

And thank you Court and Yaz, and all you others who keep me going – you’re awesome!

So I’m curious….what’s your plan? Who’s your sidekicks? Who’s feeding into you with ideas and help toward reaching your goals and achieving your dreams, whether professional or personal? Let’s do this together 🙂