Who would have thought Lady Gaga would be my secret publishing weapon? The marketing tips I learned from studying her are where I've seen the most success. My in person events have been more successful than online marketing so far. What's the difference? They're in person, but I'm an introvert and not convinced I can hold a conversation adequately to save my life. So it's not that. Rather, this is where I stand out with something unique that grabs people's attention. Here's how...