for the Creatives

Learning marketing from the best: Lady Gaga

I’ve been obsessed with Gaga – as a musician, but moreso as a businesswoman – for quite awhile. So as I plan to launch a book, why would I learn marketing from anyone else?

Unfortunately at this point, Gaga doesn’t know I exist. Maybe if I learn her marketing strategies, it’ll change that 😉 But I can’t just hop on the phone and ask her how she got so big yet.

So I googled. A lot. (Links to all the articles I read below, so you can check them out yourself!)

Here’s what I found:

  1. She’s more than just music. Or in my case, more than just the books. She has a whole identity that surrounds it. You don’t just think of a song when you think of Gaga, you think about the whole shebang, her brand. You think of her outfits. You think of her activism. You think of her Little Monsters. You think of her meat dress. Maybe you think of her social media interactions.
  2. She’s all about spectacle. She’s memorable. She intentionally sets herself apart from the crowd. She gets people to talk about her. Whether they like her or not, they’ll be talking. That’s marketing, when it doesn’t matter if it’s good or bad press, it’s still spreading the word. Shock and awe. I’m alllllll about that 😉 Causing an emotionally charged response from the audience gets people chatting.
  3. She partners with other brands. Which despite being mentioned in multiple articles, I still wonder if the fame is more the cause of the partnerships than the partnerships being the cause of her fame. But still. Collaboration and partnerships are a great thing. I am working on collabs with other artists more, but I don’t have a partnership with a perfume company yet, so *sigh*.
  4. She created a community. The fans are a family, they really feel connected to Gaga. She interacts with them through social media. They have a name. They have a symbol, the “paws up” hand gesture. And they have a cause. When they become a fan, they really become a part of something.
  5. She has a message, a cause. She fights for the misfits and outcasts. Besides just having a cause, which in and of itself helps, she went for the super-cause. The underdog effect gives the world something to root for, and she goes right for that.

Bonus: this student studied 100 Gaga tweets to analyze a strategy, so make what you want of this. I’m noticing that a whole lot more tweets are about fans and causes than about awards and albums.

gaga

Caveat: Unfortunately people tend to study how people become famous after they became famous. Darn it! AmIright? At that point it’s hard to sift between what actually made them famous and what they now do since they are famous. I tried to study articles from throughout her career a bit, but that doesn’t mean any of it is necessarily what launched her fame of course. So I guess what I’m saying is *results may vary,  don’t sue me or her if you’re not famous next week*. Oh and on that note, this isn’t an all-encompassing list, because also she’s talented and smart and worked hard and a billion other things I didn’t take the time to write about as well.

Here’s where I found all of this stuff, so you can study more:

I wanted to approach moreso like a scholar than a fangirl, so of course I started with the textbook about her, from the Lady Gaga & the Sociology of Fame university class. And by I started there, I mean I read the free part on Amazon since purchasing the full item is out of my pricerange. There’s a whole bunch of it that I didn’t get to read and study, so maybe I’m missing the coolest part and you should check it out 🙂

Then I read articles by the author/professor of Gaga & the Sociology of Fame. If I can’t get the book, I’ll still get some of the good stuff 😉 Those articles are here, here, and here.

Then I expanded to what other people said about the Gaga effect:

And finally I stumbled across a student’s honor’s project on Lady Gaga. Finally, someone else who had this crazy idea that someone could learn something from her! Sooo if you’re looking for scholarly but accessible, this is it 🙂

 

What that means for me and you:

I’m all about the spectacle and the costuming. I want to run with that even more than I already do.

I have some ideas for making my book launch a little different, but gosh I could use extra ideas.

What’s a great spectacle way to launch a book? Tell me your ideas, and tell me how Gaga inspires your marketing.

 

Musings

Still learning to juggle a platform

 

If there’s two types of people in the world:

  • Minimalist: Keeps as little as possible
  • Hoarder: Gets rid of as little as possible

then I am absolutely neither of them.

But of course that’s a very sparse definition of minimalists and hoarders. I could go the other way:

If there’s two types of people in the world:

  • Minimalist: gets rid of stuff
  • Hoarder: gets more stuff

then I am absolutely both of them.

I love finding new favorite things as much as I love clearing out my house of all the excess. Just shop my closet to find that out.

And in the world of building a brand and platform, there a plenty of new favorite things to discover I’m supposed to do. I have a whole pile of things on the backlog of possibilities.

But a brand and platform of an artist can’t be everywhere. I can’t hoard all the things for that. I have to be selective. We have to be selective. A combination of where our audience is and where our joy lies.

I probably have a good chunk of a potential audience on Instagram, but making pretty visuals is overwhelming to me. So I stick with Facebook – a safe bet – and Twitter, which I just love being on regardless of my reach. And here, WordPress, my blogging community, always my little homebase.

Do you ever feel stretched too thin? Like a ghost shadow of yourself covering the town because there’s too many places to be at once. Well for me, it’s come time to publish my book, which means my to-do list got way bigger and it’s about time I have a monthly email update to my biggest supporters (hey, if that’s you, go sign up!) to peek behind the scenes of my publishing journey.

As if that’s not enough, I’m providing writing classes. (If you’re in Central IL, check it out.) I know, what was I thinking!? I recommend adding only one new thing at a time, and I definitely threw caution to the wind here.

That’s a lot of places to be. Something’s gotta give and there’s not really many things to come off the plate anymore.

So instead of weekly blogposts, I am adjusting that to once or twice monthly. I’ve been told readers won’t notice, but of course I kinda hope you do 🙂 When you miss me, sign up for my email newsletter or get in touch and ask me how my writing is going and if the (fictional) murder gives enough goosebumps yet. Or ask to beta read my murderous draft because this is your last chance, I have a few slots left before I’m to booklaunch.

Oh, and you can also contact me to pitch a guest blogpost that matches my general topics and brand. You have lots of options!

  • Mermaids
  • Pirates
  • Book art
  • Dabbling in art you have no business dabbling in (my failed attempts at painting for instance)
  • Mental health
  • Chai lattes
  • Adventuring
  • Creative arts in the church
  • Artistic fashion
  • Bookish or literary discussions
  • About writing in a very practical sense or in a very entertaining sense
  • Inspiration, motivation, or instruction for creatives in general

If I have a niche, it’s not a very nichey niche 😉 So tell me what you want to guest post. And I’ll be back here in a few weeks with a riveting post about our favorite inspiration: Lady Gaga 🙂

 

 

Faith, for the Bookworms, Showcasing other Creatives

5 Books for Christian Artists

Being an artist is difficult. Adding Christian to that title puts a whole other spin on things. Here’s 5 Christian books I recommend for artists.

 

To build your artist brand:51fn4UIx9kL._SX331_BO1,204,203,200_
“Crafting Your Brand”

Matt Tommey

This book is perfect for anyone looking to make their art a business. Branding is especially big right now, even though it’s been around forever. Matt Tommey’s book introduces readers to the basics of branding, while also tackling some of the lies we believe about creativity clashing with business.

 

 

 

To study artists in Scripture & apply to your life:
“Unlocking the Heart of the Artist” 51GfacF2pPL._SX331_BO1,204,203,200_
Matt Tommey

 

Every artist should read this book. Every artist! This book studies the origins of artistry in the Bible and presents the lies (and truths!) that are prominent in that. Find your place in the Kingdom with chapters on community, prophetic voice, spiritual discipline, and co-laboring with God.

 

 

 

 

To find your life calling:512Q3lH0uqL._SX335_BO1,204,203,200_
“Chazown”
Craig Groeschel

For those artists (and non-artists) who are still unsure what their calling is in life, Craig Groeschel’s book has a very practical approach to discovering it through looking at your gifts, values, and experiences. Once you pin down your vision and calling, there’s still a bulk of chapters on next steps and living it out. Don’t miss this book!

 

 

 

To get a second chance at your career:51KE+8bOHwL._SX329_BO1,204,203,200_
“Do-Over”
Jon Acuff

Jon Acuff’s Do-Over is perfect for those who feel they’re stuck in a rut, not moving forward with their dream. Maybe you’re an artist on the side with a day-job that drains the life out of you. Maybe you’re living what you thought your dream was and it’s not all it’s cracked up to be. Whatever the case, Do Over gives you the chance to do just that – call “Do Over” and start your dream anew. Acuff gives the tools to get you right where you want to be and start living life with your dream at the center.

 

 

To conquer your artistic vices: 51g2xDQtM6L._SX327_BO1,204,203,200_
“The Heart of the Artist”
Rory Noland

Not to be confused with Matt Tommey’s book, Rory Noland also wrote a book about the Heart of the Artist. This one centers on the character struggles that artists tend to face – Perfectionism, Poorly Handling Criticism, Jealousy, Overly Emotional, and the like. There’s also an excellent chapter on how to Lead Artists, because we are a difficult to finagle bunch, ha! Excellent book for any ministry team or any artist individually to work through.