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This is the facebook status I found recently on my newsfeed from Ted Dekker. This might make a little more sense if you knew he has a new book coming out called Hacker. (Big hint: It also might make more sense if you looked up the binary code.) Needless to say, I would certainly go as far as google, plus a couple clicks.
I love seeing great promotional ideas for books. This one made me all giddy.
– A “secret” code (okay, a google search away – but you still have to want it!)
– A story hook
– A pseudo-pun within the code (“How far would you go?”)
All the makings of a great promotion in my book (haha. ha. ha. ahem…)
I can’t bring up this discussion without thinking of the “Carrie” movie promotion last year. A telekinetic prank at a coffee shop – unique, entertaining, and unforgettable. While this was a promotional idea for the film, it seems to resonate with me as another great idea for promoting a book.
Here’s what I wanna know: What’s a unique book or movie promotion idea that really grabbed you?
